The Effect of Perceived Ease of Use and Perceived Usefulness on Trust, Loyalty of E-Commerce Customers

Abstract The e-commerce market opportunity supported by the government has encouraged increasingly competitive digital-based businesses in Indonesia. This study was performed this regard to investigate and test direct impact of perceived ease use on usefulness, trust, loyalty, usefulness trust loyalty. results data analysis from 198 respondents reveal that five six hypotheses proposed study: there is a significant effect loyalty are supported. While third hypothesis: not Theoretically, expected contribute developing theory customer perspective Technology Acceptance Model (TAM); pragmatically, it be useful for companies apply platforms increase